Follow my Marketing Insights stories here Including: Key Marketing Strategy for 2023: Don't Panic! How to Weather a Twitter Storm Jefferson Hack: Building the Future for Creatives How to Market to Gen Z Why Brands Need to Embrace the Secondhand Revolution The New Rules of Always On …and more!
The Five Rules of ‘Westwood-ism’
The Impression: What we can all learn from the legacy of Britain's Queen of Fashion…
Jefferson Hack: Building the future for creatives
The co-founder of Dazed Media and Nowness talks about his ‘open source’ approach to idea generation, the trouble with the big tech dream, the importance of physical space in a digital world, and how brands – as much as the next generation – give him reason to feel positive about the future…
CaughtbytheRiver.net: A series of rambling ruminations, following diverse paths through landscape and history… The view from Firle Beacon
Recycle, Re-invent, Renew!
Sothebys: Furniture designer Brodie Neill discusses the creative potential of Ocean Plastic, Reclaimed Timbers and Circular Metals… https://www.sothebys.com/en/articles/recycle-re-invent-renew-how-designer-brodie-neill-creates-beautiful-furniture-from-discarded-detritus
Ronnie Cook Newhouse: Righting Wrongs
theimpression.com (Paywall): The industry pioneer has a vision of fashion marketing’s future, from the people we promote to the packaging we wrap our product in. Pay attention at the back… Read here
Build Your Own Design Classic
Quintessentially Noted: A pint-sized guide to the mini trend for micro art and architecture… Read here
The Great British Tree Biography: available to pre-order now…
The Great British Tree Biography, with illustrations by Amy Grimes, is available to preorder now via Pavilion Books. Inspired by the history of Britain, from the tree under which the first trade union was formed to the branches from which outlaws were hanged, The Great British Tree Biography details the fascinating stories associated with trees throughout the … Continue reading The Great British Tree Biography: available to pre-order now…
The Impression’s ‘State of the Union’: what does 2021 look like for the fashion industry?
The Impression: Fashion insiders on the future of communication in an unpredictable world; the key trends, routes to economic recovery and need for social responsibility and sustainability that will shape 2021… https://theimpression.com/fashion-communication-strategy-now/https://theimpression.com/how-to-approach-the-new-global-outlook/
How ‘norm porn’ nostalgia conquered 2020
Will we only ever see nightlife again by watching period pieces? From nostalgia for unsocial-distanced parties to chess: why we're all fetishising normality during the lockdown (GQ)