I provide editorial consultancy for both brands and publishers, ranging from positioning, tone, look & feel, multi-channel strategy, membership schemes and recruitment. Having been launch editor on customer, consumer and academic titles across digital and print I am adept at identifying an audience and delivering the right content in the most efficient and compelling way.
I have also worked with global brands including Burberry, Moet Hennessy, Dunhill and Hermès and institutions including Plymouth University, the Walpole Group, LCC and The Prince’s Trust in developing events, workshops and collaborations.
Email me to discuss consultancy work, events, workshops or collaborations.
Case Study: The Face
I worked closely with a small team at Wasted Talent, helping them to develop a manifesto for the much anticipated relaunch of The Face, identifying the unique editorial attitude that stood the title apart from other pop culture magazines and translating this into a digital-first approach; helping with recruitment; giving advice and feedback; helping to develop the archive and ‘joining the dots’ between the older and new generation of staff and contributors.
This included interviewing founder Nick Logan on the title’s legacy, its continued relevance and why ‘a magazine should be a rallying point‘…